Lifewtr Series 7: Art Through Technology (Packaging) by PepsiCo Design and Innovation
2019 - 2020, Platinum A' Packaging Design Award Winner
Inspiration
LIFEWTR is a premium bottled water brand committed to advancing and showcasing sources of creativity. As a brand, LIFEWTR believes that inspiration is as essential to life as water, because it unleashes creative potential. A brand that functions as a cultural catalyst, LIFEWTR upholds its purpose of helping build the careers of working creators today, while inspiring consumers to embrace and redefine creativity as vital to every aspect of society.
Creativity
With its seventh series, LIFEWTR sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. LIFEWTR shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning Lifewtr Series 7: Art Through Technology Packaging.
Production Technology
From an engineering point of view, the Lifewtr Series 7: Art Through Technology Packaging by PepsiCo Design and Innovation is a good example of a highly-developed project.
       
     
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